CONSUMER DECISION-MAKING PROCESS

Consumer buyer behavior is __________.

• a field of study focusing on marketing activities

• a field of study focusing on consumer activities

• a study of pricing

• none of the above

Which is NOT one of the step in decision-making process

• Post-purchase evaluation

• Problem Recognition

• Returning the product

• Purchase

____ is when the consumers get rid/throw the product and packaging after usage.

• Purchase

• Disposal

• Consuming

• Obtaining

First step in buying-decision process is _____________.

• problem/need recognition

• information search

• deciding information sources

• post-purchase evaluation

What is the reason that resulted in a problem for consumer in decision-making process?

• Lack of money

• Out of stock

• Satisfaction

• All of the above

Which is NOT one of the products to fulfill safety need?

• Pad lock

• CCTV

• Helmet

• Food

Information acquired from family friends and acquaintances is classified as

• public sources

• media sources

• personal sources

• commercial sources

Information collected from advertisements or mass media is classified as

• government sources

• experimental sources

• personal sources

• commercial sources

When consumer evaluate the alternatives, what are the factors to be considered?

• When to buy

• How much money to spend

• Where to buy

• All of the above

Which of the following is NOT the outcome for the post-purchase evaluation step?

• Fulfillment

• Satisfaction

• Dissatisfaction

• Cognitive Dissonance