CONSUMER DECISION-MAKING PROCESS
Authored by Mahjabin Yusof
Business, Other, Social Studies
University
Used 27+ times
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10 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Consumer buyer behavior is __________.
a field of study focusing on marketing activities
a field of study focusing on consumer activities
a study of pricing
none of the above
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT one of the step in decision-making process
Post-purchase evaluation
Problem Recognition
Returning the product
Purchase
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
____ is when the consumers get rid/throw the product and packaging after usage.
Purchase
Disposal
Consuming
Obtaining
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
First step in buying-decision process is _____________.
problem/need recognition
information search
deciding information sources
post-purchase evaluation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the reason that resulted in a problem for consumer in decision-making process?
Lack of money
Out of stock
Satisfaction
All of the above
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is NOT one of the products to fulfill safety need?
Pad lock
CCTV
Helmet
Food
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Information acquired from family friends and acquaintances is classified as
public sources
media sources
personal sources
commercial sources
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