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Monetization Strategy & Pricing Quiz

Authored by Bembi Juniar

Business

University

Used 1+ times

Monetization Strategy & Pricing Quiz
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10 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of monetization?

Creating a strategic management tool

Managing a business idea

Deciding the amount required as payment

Earning revenue from an asset

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the definition of pricing?

Earning revenue from an asset

Creating a strategic management tool

Deciding the amount required as payment

Managing a business idea

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which business model offers a basic service for free, with additional premium functions available for a fee?

Value Based Pricing

Hook & Bait

Subscription

Sharing Economy

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential risk of the freemium business model?

Reliable service/product delivery

Large number of free users but not of paying customers

Low switching cost

High customer retention

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the benefit of the subscription model in terms of cash flow?

High seasonal fluctuation

Unpredictable cash flow

High switching costs

More reliable cash flow

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the pricing strategy that involves setting the price based on the value perceived by the customer?

Decoy Effect

Magic Number 9

Cost Based Pricing

Value Based Pricing

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the psychological effect where prices ending with 9 or 99 tend to be perceived as cheaper?

Left-digit bias

Decoy effect

The Power of Free

Anchoring Price Master Class

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