RETAIL PREFI

Designed, produced, and marketed by a vendor and sold by

many retailers

Developed by a retailer and only

sold in the retailer’s outlets

Comparable to, even superior to, manufacturer’s brand quality, with modest

price savings

Target a price-sensitive segment by offering a

no-frills product at a discount price

Imitate the manufacturer’s brand

in appearance and packaging, perceived

as lower quality, offered at a lower price

Developed by a national brand vendor and sold exclusively by the retailer

A concentration of vendors within a specific

geographic location.

• Wholesale Market

• Market Weeks

• Trade Shows

buyers makes appointments to visit the various

vendor showrooms.

• Wholesale Market

• Market Weeks

• Trade Shows

provides an opportunity for buyers to see the

latest products and styles and interact with vendors.

• Wholesale Market

• Market Weeks

• Trade Shows

Auctions conducted by retailer buyers of private-label merchandise