PBMF 10.1 Intro to Marketing

Which of these is not one of the 4 Ps of Marketing?

• Product

• Price

• Promotion

• Place

• Purchase

A ​ (a)   is an item that ​ (b)   a need or ​ (c)   .​

• product
• satisfies
• want
• price
• promotion
• guarantees

Match the following.

• services

• things you can see and touch

• goods

• provide information

• ideas

• provided for you by other people

A ​ (a)   ​ (b)   is a group of ​ (c)   that the business is ​ (d)   for.

• target
• market
• customers
• aiming
• special
• promotion
• employees

____ is what the customer pays for the product or service.

Match the following

• production cost

• amount you make after subtracting production cost from selling price

• selling price

• amount you are charging the customer

• profit

• cost of making an item

________ is all methods of communication from the marketer to the customer.

Match the following

• jingle

• catchy tune that contains lyrics that promote a product

• slogan

• short memorable phrase to remind the consumer of a product

• logo

• graphic mark or emplem used to aid and promote instant recognition

How and where the consumer buys the product or service is called _____.

Place the steps of the Distribution Channel in the correct order.

c

d

b

a

Manufacturer

Distributer

Customer

Store