Customer Segmentation and Channel Process Quiz

Customer Segmentation and Channel Process Quiz

University

35 Qs

quiz-placeholder

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Customer Segmentation and Channel Process Quiz

Customer Segmentation and Channel Process Quiz

Assessment

Quiz

Other

University

Hard

Created by

Jean Abitona

Used 32+ times

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35 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of market requires a highly customized product to fit specific needs?

Mass

Niche

Segmented

Diversified

2.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When customers experience inefficiency in the businesses they interact with, what type of pain are they likely facing?

Support pains

Process pains

Financial pains

Productivity pains

3.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In the Segmented customer segment, how does the company differentiate its customer value propositions?

By offering highly customized products

Based on small differences in customer needs

By serving customers with diverse needs

By targeting an unsegmented market

4.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

Which type of customer segment is exemplified by San Miguel Corporation in the Philippines?

Mass

Niche

Segmented

Diversified

5.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

When are Multi-sided platforms used as a customer segment strategy?

When there are overlaps among customer profiles

When customer segments have very diverse needs

When customer segments are reliant on each other

When there are small differences in need requirements

6.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

In the case of Financial pains, what does it specifically involve?

Inefficiency of businesses

Spending too much money

Lack of assistance during the buying process

Substandard processes

7.

MULTIPLE CHOICE QUESTION

45 sec • 1 pt

What does the customer value proposition for a Niche customer segment focus on?

Mass appeal

Highly customized products

Small differences in need requirements

Overlapping customer profiles

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