ENT 3.01 Quiz Review

Which of the following is a tactic for the strategy of training customer-service staff to reach the goal of improving this year's customer service by 15% over last year's?

• Scheduling customer-service training dates

• Improving the customer waiting area

• Increasing customer benefits

• Offering customers a payment plan

A goal can be evaluated to determine its _________.

• Success

• Advantage

• Progress

• Benefit

Sawyer is a marketer who is planning his strategy. He most likely wants to choose a route that is

• efficient

• straight

• easy

• reasonable

Which of the following is an important characteristic of marketing tactics?

• The tactics should line up with marketing strategies.

• The tactics should support the marketing mix.

• The tactics should focus on customers.

• The tactics should bring in enough money.

A firm's strategy is important because it shows

• how its goal will be reached.

• how its prices will be lowered.

• how its tactics will be organized.

• how its marketing mix will be blended.

Which of the following is the most likely obstacle for a marketer to encounter?

• Government regulations might change.

• A competitor might create an inferior product

• Profits might increase.

• A social media campaign might succeed.

Which of the following is the best description of the marketing mix?

• A combination of the four elements of marketing

• An element of marketing that puts a product in the right place at the right time

• A method of determining what a marketer wants to achieve

• A strategy that serves as a guide

Which of the following questions might marketers ask when they are working on the product element of marketing?

• What level of quality should be produced?

• How much should the product cost?

• Where should the product be sold?

• What media should be used to promote the product?

Which of the following things might a marketer do to achieve the company's pricing objective of raising the product's value in the customer's eye?

• Ask a higher price for the product

• Decide how to package the product

• Lower the product's price

• Order more of the product

Balancing value and satisfaction for the customer is part of which element of marketing?

• Price

• Promotion

• Product

• Place