Quarterly Assessment

Developing, promoting, and distributing products to satisfy customer needs and wants is

• the marketing concept

• marketing

• product positioning

• market segmentation

After conducting market research, Whole Breads Inc. decides to introduce a new low carb muffin to increase their sales. What basic marketing strategy applies?

• Product

• Price

• Place

• Promotion

The marketing strategies of product, place, price and promotion are also known as

• product benefits

• marketing functions

• marketing mix

• marketing activities

Apple's team of developers are working on the latest version of the iPhone to be released in 2021, which involves modifying existing software and improving the product features. What function of marketing is Apple utilizing?

• product/service management

• distribution

• promotion

• purchasing

You are checking out at Academy when the cashier asks you for your zip code, so they will be able to target their mailings. Which function of marketing is Academy utilizing?

• marketing information management

• distribution

• promotion

• selling

Amazon currently sells all products online. Recently, there have been discussions of opening physical locations. Which function of marketing would Amazon be utilizing by offering products online and in store?

• Financing

• promotion

• Distribution

• purchasing

Nike is examining their internal strengths and weaknesses and external opportunities and threats. What are they performing?

• an environmental scan

• a performance standards review

• a company's marketing strategy

• a SWOT analysis

Understanding ethnic backgrounds and household income is part of

• geographics

• demographics

• market segmentation

• the marketing concept

Men's Health, Self, Seventeen, and Vogue magazines all have specific target markets that are segmented based on

• Geographics

• psychographics

• demographics

• the marketing concept

In business, the marketing concept focuses its efforts on satisfying customer needs and wants, while generating a profit

• lists information such as ethnic background, age, income level and geographic location

• focuses its efforts on satisfying customer needs and wants, while generating a profit

• gets customers to think of products in a certain way

• encourages competitors to enter the marketplace