Chavez/Paper Calendars Endure Despite the Digital Age

Use “Paper Calendars Endure Despite the Digital Age” to answer the

following question.

Read paragraph 6 from the article “Paper Calendars Endure

Despite the Digital Age.”

"Jerome Roxton, president of Tru Art Advertising

Calendars in Iowa City, Iowa, said traditional

calendars remain popular because they combine

aesthetics with utility. Paper and digital calendars

can readily coexist."

In paragraph 6, what does the word coexist mean?

• Have surprising results

• Encourage creative ideas

• Be present at the same time

• Have multiple uses

Tags

CCSS.RI.11-12.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RL.11-12.4

CCSS.RL.9-10.4

Use “Paper Calendars Endure Despite the Digital Age” to answer the following question.

Read this quotation from paragraph 5 of the article “Paper Calendars Endure Despite the Digital Age.”

“The consumer can customize a planner to fit his

or her style with accessories, colors and even

color code events and activities,” she wrote.

How does this quotation support the main idea of the article?

• It shows that people's purchasing behaviors are unpredictable.

• It argues that consumers should buy a particular type of planner.

• It provides specific reasons why paper planners remain popular.

• It explains why people confuse planners with calendars.

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.8.2

CCSS.RL.9-10.2

Use “Paper Calendars Endure Despite the Digital Age” to answer the following question.

Which of these is the best summary of the article

“Paper Calendars Endure Despite the Digital Age”?

• When digital calendars became widely available, many people anticipated that paper calendars would disappear. However, while the sales of some types of paper calendars have declined, the use of promotional and personal calendars has increased. Many people today use both digital and printed calendars.

• Digital calendars have many uses, but they can end up being more annoying than helpful. Paper calendars, on the other hand, do not beep or send alerts. Desk pads and wall calendars are now less common than they once were, but consumers still purchase customizable planners.

• Just as people worried about the end of the printed book when e-books became available, so too did they think paper calendars would go out of style. Paper calendars and planners are usually purchased at the end of the year. Some types have become more popular, but others have not.

• The number of paper calendars found in homes has decreased slightly over the last few decades, although calendars that promote businesses are still used in advertising. In the last few years, sales of planners have gone up. Most people who own printed calendars display them in their kitchens.

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RL.11-12.2

CCSS.RL.8.2

CCSS.RL.9-10.2

Use “Paper Calendars Endure Despite the Digital Age” to answer the following question.

In paragraph 13 of the article “Paper Calendars Endure Despite

the Digital Age,” why does the author include a quotation from a Virginia Tech paper?

• To demonstrate that his thoughts on the topic of calendar use are biased

• To suggest that there are problems with the research data

• To show that some hypotheses can be wrong

• To prove that paper calendar use is an appropriate subject of study

Use “Paper Calendars Endure Despite the Digital Age” to answer the following question.

Read this quotation from paragraph 10 of the article “Paper

Calendars Endure Despite the Digital Age.”

It may seem counterintuitive that a print product can thrive in the digital age.

Why does the author include the quotation?

• To show that he is qualified to discuss print and digital purchases

• To explain that people cannot draw conclusions about print versus digital products

• To emphasize that he remains skeptical about the popularity of calendars

• To indicate that the information he presents may surprise some readers

Use “Paper Calendars Endure Despite the Digital Age” to answer the following question.

What conclusion can be drawn from paragraphs 14 through 16 of

the article “Paper Calendars Endure Despite the Digital Age”?

• Promotional calendars have increased in popularity because other forms of advertising have declined.

• Promotional calendars are effective because the company's name is on display year round.

• It is more profitable for companies to advertise with promotional calendars than on television.

• It costs companies more to print and give away promotional calendars than they gain by doing so.

Tags

CCSS.RI. 9-10.2

CCSS.RI.11-12.2

CCSS.RI.8.2

CCSS.RL.11-12.2

CCSS.RL.9-10.2