Globalisation and International Marketing Quiz

What is one of the main drivers of increased globalization?

• Increased protectionism

• Expansion of multinational corporations

• Restrictions on movement of capital

• Decrease in international trade

What are the potential benefits of globalization for businesses?

• Limited opportunities for selling in foreign markets

• Higher profit margins in home market

• Increased competition

• Setting up production operations in other countries

Why do businesses market products in other countries?

• To face legal restrictions in foreign markets

• To increase competition in home market

• To maintain high profit margins in home market

• To spread marketing risks

What is the main difference between pan-global marketing and global localization strategies?

• Pan-global marketing focuses on local market conditions

• Global localization strategies maintain the global approach

• Pan-global marketing attempts to satisfy local market conditions

• Global localization attempts to reduce marketing costs

What factors encourage pan-global marketing?

• Consumer behavior/segment similar across the world

• Local distribution methods

• Varying regulations and cultural attitudes in product area

• Small size and limited international markets

What factors encourage global localization strategies?

• Larger size and global presence

• Experience of being involved in international marketing

• Standard distribution methods

• Varying regulations and cultural attitudes in product area

What is the definition of globalisation?

• The trend towards world markets in products, capital and labour with less protectionism

• The restriction of international trade

• The reduction of multinational corporations

• The limitation of marketing products in other countries

What are multinational corporations?

• Businesses that have operations in multiple industries

• Businesses that have operations in more than one country

• Businesses that have operations in only one country

• Businesses that have limited international markets

What is the impact of globalization on multinational corporations?

• Decreased competition in international markets

• Increased opportunities for expansion in multiple countries

• Limitation of marketing products in other countries

• Reduction in profit margins in home market

How does globalization affect international trade?

• Increased protectionism and restrictions on movement of capital

• Expansion of multinational corporations and decreased international trade

• Trend towards world markets with less protectionism

• Reduction of multinational corporations and restriction of international trade