
Marketing Final Exam
Authored by marieta velasco
Business
10th Grade - University
Used 42+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
1. It refers to a group of potential customers to whom a company wants to sell its products and services.
product
Slogan
target Market
place
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
2. It refers to activities a company undertakes to promote the buying or selling of a product or service.
Market research
Marketing
Product
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
3. Which of the following is NOT one of the 4 Ps of the Marketing Mix?
Product
Place
Profit
Promotion
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
4. It is a system for collecting, recording and analyzing information/ data about customers, competitors, goods/ services then drawing or changing plans accordingly.
Marketing Research
Marketing Plan
Marketing Mix
Digital Marketing
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
5. It is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.
Marketing Strategy
Marketing Research
Marketing Plan
Marketing Mix
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
6. Fill in the blank: 'Think Different' is Apple's ___________________?
Marketing Strategy
Marketing Message
Marketing Mix
Marketing Plan
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
7. What does "SEO" marketing stands for?
Search Engine Official
Self Engaging Optimus
Search Engine Optimizer
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