Marketing Final Exam

1. It refers to a group of potential customers to whom a company wants to sell its products and services.

• product

• Slogan

• target Market

• place

2. It refers to activities a company undertakes to promote the buying or selling of a product or service.

• Market research

• Marketing

• Product

3. Which of the following is NOT one of the 4 Ps of the Marketing Mix?

• Product

• Place

• Profit

• Promotion

4. It is a system for collecting, recording and analyzing information/ data about customers, competitors, goods/ services then drawing or changing plans accordingly.

• Marketing Research

• Marketing Plan

• Marketing Mix

• Digital Marketing

5. It is a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and want of customers.

• Marketing Strategy

• Marketing Research

• Marketing Plan

• Marketing Mix

6. Fill in the blank: 'Think Different' is Apple's ___________________?

• Marketing Strategy

• Marketing Message

• Marketing Mix

• Marketing Plan

7. What does "SEO" marketing stands for?

• Search Engine Official

• Self Engaging Optimus

• Search Engine Optimizer

8. Interviews, phone calls, observation are examples of which Marketing Research method?

• Primary Method or Field Research

• Secondary method or desk research

9. It is a method of Market research wherein data is already available either on public libraries, like national Census.

• Primary Method or Field Research

• Secondary Method or Desk research

10. It is the act of promoting products or services with the help of digital devices or technology.

• Marketing message

• Digital Marketing

• Marketing Mix