iMedia R093: 2.5 Media Codes

Which of the following is a technical code used to convey meaning in media?

• Music

• Vocal intonation

• Genre

• Camera angles

Which of these statements is false?

• Camera angles is a technical code

• Colours is a symbolic code

• Lighting is a written code

• Codes can make a media product more suitable for the target audience and purpose

What is an example of a symbolic code used to create impact in media?

• Lighting

• Interactivity

• Graphics

• Silence

Which of the following is a written code used to engage audiences in media?

• Sound effects

• Typography

• Colour

• Camera techniques

Which of these is not true about Mise-en-scène?

• It means "put on stage" in French

• It means everything that we see

• It's the overall look and feel of a media product

• It's to do with order of scenes

What is an example of a way to create engagement using audio in media?

• Intensity/levels

• Vocal intonation

• Camera movement

• Camera shots

Which of the following is a camera technique used to convey meaning in media?

• Genre

• Music

• Vocal intonation

• Camera angles

What is an example of a way to create impact using graphics in media?

• Colour

• Lighting

• Interactivity

• Silence

What impact does interactivity have on a digital media product?

• It only relates to purpose

• It enhances engagement

• It has no impact on engagement

• It is unrelated to engagement

What is an example of a way to create impact using lighting in media?

• Animations

• Colour

• Camera techniques

• Sound effects