Marketing

Marketing

12th Grade

24 Qs

quiz-placeholder

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Marketing

Marketing

Assessment

Quiz

Business

12th Grade

Hard

Created by

Kaleb D

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24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Buying motives are the reasons for making a purchase?

True

False

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a path that a product travels from producer to consumer?

channel of distribution

marketing mix

marketing concept

marketing strategy

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a direct channel of distribution?

The process through which goods are bought by the consumer directly from the producer

the process through which goods move through one or more middle firms between the producer and consumer

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a indirect channel of distribution?

The process through which goods are bought by the consumer directly from the producer

the process through which goods move through one or more middle firms between the producer and consumer

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing concept?

considers the needs of customers when planning, pricing, distributing, and promoting a product or service

a combination of marketing elements designed to meet the needs of a target market

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a marketing mix?

considers the needs of customers when planning, pricing, distributing, and promoting a product or service

a combination of marketing elements designed to meet the needs of a target market

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is marketing strategy?

for successfully planning and marketing products and services

a combination of marketing elements designed to meet the needs of a target market

the reasons for making a purchase

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