Marketing

Buying motives are the reasons for making a purchase?

• True

• False

What is a path that a product travels from producer to consumer?

• channel of distribution

• marketing mix

• marketing concept

• marketing strategy

Which of the following is a direct channel of distribution?

• The process through which goods are bought by the consumer directly from the producer

• the process through which goods move through one or more middle firms between the producer and consumer

Which of the following is a indirect channel of distribution?

• The process through which goods are bought by the consumer directly from the producer

• the process through which goods move through one or more middle firms between the producer and consumer

What is a marketing concept?

• considers the needs of customers when planning, pricing, distributing, and promoting a product or service

• a combination of marketing elements designed to meet the needs of a target market

What is a marketing mix?

• considers the needs of customers when planning, pricing, distributing, and promoting a product or service

• a combination of marketing elements designed to meet the needs of a target market

What is marketing strategy?

• for successfully planning and marketing products and services

• a combination of marketing elements designed to meet the needs of a target market

• the reasons for making a purchase

Which of the following is place?

• the locations where products are sold and the ways they are made available to customers

• what customers pay and the method of payment

• anything offered to a market by the business to satisfy needs, including both products and services

• the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction

Which of the following is price?

• the locations where products are sold and the ways they are made available to customers

• what customers pay and the method of payment

• anything offered to a market by the business to satisfy needs, including both products and services

• the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction

Which of the following is a product?

• the locations where products are sold and the ways they are made available to customers

• what customers pay and the method of payment

• anything offered to a market by the business to satisfy needs, including both products and services

• the methods used to communicate information to customers in order encourage purchases and to increase their satisfaction