Marketing Promotion

Any form of communication a business or organization uses to inform persuade or remind people about its products.

• Promotion

• Selling

• Advertising

• Direct

Product promotion is used to convince customers to buy your products

• True

• False

Institutional Promotion is used by a business to create a favorable image for itself

• true

• false

Any form of direct contact occurring between a salesperson and a customer

• Advertising

• Personal Selling

• Direct Marketing

• Electronic

Direct Marketing is directed to everyone

• True

• False

Any activity designed to create a favorable image

• Public relations

• Publicity

• Electronic

Incentives that encourage customers to buy products or services

• Sales Promotion

• Promotional mix

• Publicity

Designed to gain manufactures, wholesalers, and retailers support for a product rather than final customer

• Trade Promotions

• Allowances

• Advertising

A cash payment or discounts given by manufacturers to wholesalers or retailers for performing activities to encourage sales.

 

• Promotional Advertising

• Promotional Allowances

A manufacturer supports the retailer by helping to pay for the cost of advertising its product locally

• Allowances

• Promotional

• Cooperative Advertising