Promotion Quiz

What is promotion?

• A form of communication used to inform, persuade, or remind people about products

• A specific kind of public relations that involves placing positive and newsworthy information in the media

• A type of advertising directed to a targeted group of prospects and customers

• All marketing activities other than personal selling, advertising, and public relations

What is product promotion?

• Used by a business to create a favorable image for itself

• Used to convince customers to buy products instead of those of the competition

• Any form of direct contact occurring between a salesperson and a customer

• A combination of the types of promotion

What is institutional promotion?

• A combination of the types of promotion

• Used to convince customers to buy products instead of those of the competition

• Used by a business to create a favorable image for itself

• Any form of direct contact occurring between a salesperson and a customer

What is the promotional mix?

• Used by a business to create a favorable image for itself

• Used to convince customers to buy products instead of those of the competition

• A combination of the types of promotion

• A form of communication used to inform, persuade, or remind people about products

What is personal selling?

• A type of advertising directed to a targeted group of prospects and customers

• All marketing activities other than personal selling, advertising, and public relations

• Any form of direct contact occurring between a salesperson and a customer

• A form of communication used to inform, persuade, or remind people about products

What is advertising?

• A form of communication used to inform, persuade, or remind people about products

• A type of advertising directed to a targeted group of prospects and customers

• Any form of direct contact occurring between a salesperson and a customer

• A paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor

What is direct marketing?

• A form of communication used to inform, persuade, or remind people about products

• A type of advertising directed to a targeted group of prospects and customers

• A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience

• Any form of direct contact occurring between a salesperson and a customer

What is sales promotion?

• A form of communication used to inform, persuade, or remind people about products

• All marketing activities other than personal selling, advertising, and public relations

• Used to convince customers to buy products instead of those of the competition

• A type of advertising directed to a targeted group of prospects and customers rather than to a mass audience

What is public relations?

• A form of communication used to inform, persuade, or remind people about products

• Any activity designed to create a favorable image toward a business, its products, or its policies

• Any form of direct contact occurring between a salesperson and a customer

• A specific kind of public relations that involves placing positive and newsworthy information in the media

What is publicity?

• A specific kind of public relations that involves placing positive and newsworthy information in the media

• Any activity designed to create a favorable image toward a business, its products, or its policies

• Any form of direct contact occurring between a salesperson and a customer

• A form of communication used to inform, persuade, or remind people about products