Professional Selling Review

Professional Selling Review

9th - 12th Grade

24 Qs

quiz-placeholder

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Professional Selling Review

Professional Selling Review

Assessment

Quiz

Business

9th - 12th Grade

Medium

Created by

Linda Pchelka

Used 6+ times

FREE Resource

24 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What initiates the buying process for a consumer?

Assessing options

Recognizing a need

Making a buying decision

Narrowing down options

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do cultural factors play in influencing consumers' buying behavior?

They have no impact.

They shape values, traditions, and preferences.

They only affect subcultures.

They are limited to changing norms and tastes

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are reference groups in the context of buying behavior?

Groups that consumers are not part of but can influence their buying behavior.

Groups consumers belong to, such as family and friends.

Groups defined by social status.

Groups consumers aspire to join.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who are opinion leaders, and how do they influence consumers?

Group members consumers want to be associated with.

Individuals' consumers want to emulate, such as celebrities.

Consumers who shape social norms.

Those who oppose mainstream opinions.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What personal factors can influence a consumer's buying behavior?

Cultural background and income only

Social interactions and reference groups

Age, gender, occupation, and lifestyle

Personality and social class.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What psychological influences are of interest to marketers regarding buying behavior?

Culture and social groups

Personality and lifestyle

Reference groups and opinion leaders

Learning, motivation, and perception

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do specific situations influence consumer buying behavior?

They have no impact on buying decisions.

They override cultural and personality influences.

They can create situational influences, such as promotions or sales.

They only affect extraverted individuals.

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