What initiates the buying process for a consumer?
Professional Selling Review

Quiz
•
Business
•
9th - 12th Grade
•
Medium
Linda Pchelka
Used 6+ times
FREE Resource
24 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Assessing options
Recognizing a need
Making a buying decision
Narrowing down options
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What role do cultural factors play in influencing consumers' buying behavior?
They have no impact.
They shape values, traditions, and preferences.
They only affect subcultures.
They are limited to changing norms and tastes
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are reference groups in the context of buying behavior?
Groups that consumers are not part of but can influence their buying behavior.
Groups consumers belong to, such as family and friends.
Groups defined by social status.
Groups consumers aspire to join.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who are opinion leaders, and how do they influence consumers?
Group members consumers want to be associated with.
Individuals' consumers want to emulate, such as celebrities.
Consumers who shape social norms.
Those who oppose mainstream opinions.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What personal factors can influence a consumer's buying behavior?
Cultural background and income only
Social interactions and reference groups
Age, gender, occupation, and lifestyle
Personality and social class.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What psychological influences are of interest to marketers regarding buying behavior?
Culture and social groups
Personality and lifestyle
Reference groups and opinion leaders
Learning, motivation, and perception
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do specific situations influence consumer buying behavior?
They have no impact on buying decisions.
They override cultural and personality influences.
They can create situational influences, such as promotions or sales.
They only affect extraverted individuals.
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