PF Chapter 5 Vocab

The part of your brain that helps regulate your stress responses.

• Amygdala

• Prefrontal Coretex

• Left Side

• Right Side

The part of your brain that controls memory, impulses, and thoughts.

• Amygdala

• Prefrontal Coretex

• Left Side

• Right Side

The shopping people do to lift their mood when they're discontent.

• Buyer's Remorse

• Online Shopping

• Retail Therapy

• Impulse Buying

Buying anything without planning to do so in advance.

• Buyer's Remorse

• Bad Idea Shopping

• Retail Therapy

• Impulse Buying

A feeling of guilt, regret, or unease after making a purchase.

• Buyer's Remorse

• Seller's Remorse

• Consumerism

• Discontent Remorse

The theory that spending money and consuming goods is good for the economy.

• Cyclical Economics

• Consumerism

• Theory of Purchasivity

• Marketing

The process of communicating the value of a product or service to customers.

• Placement

• Brand Recognition

• Marketing

• Promotion

The public's ability to recall and recognize a brand by a logo, jingle, packaging, or name.

• Marketing

• Promotion

• Consumerism

• Brand Recognition

A promise from the manufacturer that a product will be replaced or repaired if it's faulty.

• Manufacturer's Warranty

• Extended Warranty

• Lemon Law

• Opportunity Cost

Extra coverage for the repair or replacement of items purchased.

• Manufacturer's Warranty

• Extended Warranty

• Opportunity Cost

• Extraordinary Warranty