Strategic MKT

The question how do we get there as being asked by department is an example of?

• Tactics

• Strategy

• Evaluation

• Situational analysis

The specific activities executed by the organisation to achieve the objectives is known as?

• Evaluation

• Strategy

• Tactics

• Analysis

The process of transmitting information or messages to create awareness and inform target market about the product or service's value is known as

• Marketing

• Communication

• Personal selling

• Word-of-mouth

The combination of different communication tool used in sending consistent and relevant message about the product or service of an organisation is known as

• Advertising

• Sales Promotion

• Integrated promotional mix

• Public relation

Anything the disrupt the accuracy and understanding of a message sent in the communication process is known as?

• Hindrance

• Block

• Disturbance

• Noise

Setting a promotional budget to match that of industry players is known as?

• Competitive-parity method

• Affordable method

• Percentage of sales method

• Objective and task method

The use of aggressive and rigorous way of selling whereby the product is pushed to the customer is known as

• Sales promotion

• Aggressive selling

• Personal selling

• Direct marketing

A Promotional strategy whereby a lot of funds are spent on advertising which leads to consumers demanding for the product rather than using the sales force is known as?

• Pull strategy

• Push strategy

• Sales Promotion

• Direct Marketing

A company within the first three weeks of operation must create a promotional campaign to?

• Persuade

• Remind

• Inform

• Manipulate

Any paid form of non-personal communication for creating awareness and informing the target market to create value for the company is known as

• Sales promotion

• Direct Marketing

• Advertising

• Public Relation