Marketing Review

What is the purpose of Channel Management?

• Negotiating with suppliers

• Creating new products

• Identifying and evaluating competitors

• Getting products to the end user

What is the definition of Customer Service?

• The creation of new products

• The promotion of a product or service

• The individualized attention provided to customers

• The process of researching target markets

What does Marketing-Information Management involve?

• Getting rid of poor performing products

• Researching a business's target market and customers, its competing products or services and relevant trends within the industry

• Directly communicating with customers

• Creating strategies and establishing goals

What is the purpose of Market Planning?

• Creating new products

• Informing potential customers about a product

• Researching competitors' products

• Establishing goals and attracting the target customer

The amount of money a business chooses to sell their product at is the ________ function.

Research and customer feedback that leads to new or improved products is the _________ function of marketing?

• Customer Service

• Product/Service Management

• Promotion

• Selling

Choose the "BEST" definition of Target Market

• Any customer who buys your product

• All Customers that buy your product

• A specific group of customers that are Most likely to buy your product. You spend most of your time and money trying to reach this group.

• None of these

Promotion is ...

• Choosing the correct price to sell an item fro

• informing potential customers that a product or service exists and what they can expect from it

• Creating strategies

• Individualized attention provided to the customer

The Dunkin coffee I bought on the way to work today is an example of a___- _________ good.

An example of a Durable good is....

• Pizza

• Potato chips

• Pack of gum

• Cell phone