4.1 vocab

What is the primary purpose of advertising?

• To entertain

• To inform and persuade

• To educate

Which of the following is a key channel used in digital marketing?

• Television

• Radio

• Social media

What is the main function of advertisements?

• To confuse

• To inform, persuade, or remind

• To entertain

What is a pop-up in the context of digital content?

• A sudden surprise

• A small window that appears suddenly

• A catchy slogan

Tags

CCSS.RI.6.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

What is the abbreviated form of "advertisements"?

• Ads

• Advts

• Adsmt

How does celebrity endorsement benefit a brand?

• It confuses consumers

• It enhances brand image using a famous person's influence

• It reduces brand visibility

Tags

CCSS.RI.6.4

CCSS.RI.7.4

CCSS.RI.8.4

CCSS.RI.9-10.4

CCSS.RI.9-10.4

Where are hoardings typically placed for maximum visibility?

• In remote areas

• In low-traffic locations

• In high-visibility locations

What is the purpose of a slogan in advertising?

• To confuse consumers

• To convey a brand's message or identity in a memorable way

• To hide product information

Where might you encounter electronic ads?

• On billboards

• In newspapers

• On digital devices like computers and smartphones

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.W.7.2D

CCSS.W.8.2D

CCSS.W.9-10.2D

What are products in the context of marketing?

• Abstract ideas

• Tangible items or services

• Celebrity endorsements

Tags

CCSS.L.7.6

CCSS.L.8.6

CCSS.L.9-10.6

CCSS.W.7.2D

CCSS.W.8.2D