AIDA Quiz

What is the first stage in AIDA model?

• Interest

• Action

• Attention

• Desire

Which stage of AIDA model involves creating a desire for the product or service?

• Desire stage

• Action stage

• Awareness stage

• Interest stage

In the AIDA model, what does 'A' stand for?

• Attention

• Astronomy

• Action

• Apple

What is the purpose of the 'I' in AIDA model?

• The purpose of the 'I' in AIDA model is to create Interest in the product or service being promoted.

• The purpose of the 'I' in AIDA model is to initiate Inactivity in the target audience.

• The purpose of the 'I' in AIDA model is to instigate Ignorance about the product or service.

• The purpose of the 'I' in AIDA model is to inspire Incompetence in the marketing strategy.

What is the final stage in AIDA model?

• Attention

• Action

• Interest

• Desire

Which stage of AIDA model focuses on capturing the audience's attention?

• The 'Desire' stage

• The 'Interest' stage

• The 'Action' stage

• The stage that focuses on capturing the audience's attention is the 'Attention' stage.

In the AIDA model, what does 'D' stand for?

• Duty

• Determination

• Desire

• Delight

What is the goal of the 'D' in AIDA model?

• The goal of the 'D' in AIDA model is to delay the purchase of the product or service being promoted.

• The goal of the 'D' in AIDA model is to create a desire for the product or service being promoted.

• The goal of the 'D' in AIDA model is to deny the existence of the product or service being promoted.

• The goal of the 'D' in AIDA model is to diminish the product or service being promoted.

Which stage of AIDA model involves encouraging the audience to take action?

• Attention

• Desire

• Action

• Interest

In the AIDA model, what does 'A' stand for?

• Aloofness

• Attention

• Anticipation

• Apple