Marketing Mix Quiz

What is the goal of a Push marketing strategy?

• To limit the impact on customers

• To reduce the visibility of the brand

• To gain exposure for products

• To decrease the demand for products

Which element of the promotional mix involves using mass media like TV ads, posters, or billboards to reach many people?

• Sales Promotion

• Personal Selling

• Public Relations

• Advertising

Which phase of the product life cycle is characterized by very few sales and low consumer awareness? (people don't know the product and don't buy it)

• Growth

• Introduction

• Maturity & Saturation

• Decline

What is the promotional mix acronym that includes Sales Promotion, Advertising, Personal Selling, Public Relations, and Internet Marketing?

• SAPPI

• PUSH

• PULL

• PR

Which strategy promotes a highly visible/well known brand and is developed through mass media advertising and social media?

• Internet Marketing

• Sales Promotion

• Pull Strategy

• Push Strategy

What is the goal of a Pull strategy?

• To reduce the visibility of the brand

• To increase the demand for products

• To limit the impact on customers

• To decrease the demand for products

Which element of the promotional mix involves using a third party or an event to increase the reputation/sales of a product?

• Public Relations

• Sales Promotion

• Advertising

• Personal Selling

What is the main goal of personal selling?

• To decrease sales

• To attract new customers

• To persuade consumers directly to buy a good or service

• To reduce brand awareness

Which element of the promotional mix includes adding value or reducing the price?

• Public Relations

• Sales Promotion

• Advertising

• Personal Selling

Which element of the promotional mix involves using online platforms and digital technologies to promote products or services?

• Public Relations

• Internet Marketing

• Advertising

• Personal Selling