Chapter 11 Terminology

Chapter 11 Terminology

11th Grade

15 Qs

quiz-placeholder

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Chapter 11 Terminology

Chapter 11 Terminology

Assessment

Quiz

Business

11th Grade

Practice Problem

Hard

Created by

Mr. Kedwell

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15 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand?

A type of benefit

A type of slogan

A type of logo

A mark or design placed on a product

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a brand name?

A picture associated with a brand

A phrase that summarizes a product

Part of a brand that consists of words, numbers, or letters that can be spoken

The need-satisfying ability of a product

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a logo?

A picture, design, or graphic image associated with a brand

A type of slogan

A mark or design placed on a product

A phrase that summarizes a product

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a slogan?

A phrase that summarizes a product

A type of benefit

A type of logo

A mark or design placed on a product

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a corporate brand?

Product that is not branded

Brand owned by a reseller

Brand that represents the whole company

Brand of a specific product

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a product brand?

Brand that represents the whole company

Brand of a specific product

Brand created by a manufacturer for its own products

Product that is not branded

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a manufacturer brand?

Brand owned by a reseller

Brand of a specific product

Brand that represents the whole company

Brand created by a manufacturer for its own products

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