Digital Marketing - Descriptive

What is digital marketing? Write about at least four differences between digital and traditional marketing.

Marketing mix: what does it mean for digital marketing?

What is a strategic approach to a digital marketing plan?

What is the difference between SEO and SEM?

What is the difference between on-page and off-page SEO?

Kindly comment on the following terms:

A/B split test

Attachment: open rate

Conversion rate

Double opt-in

Email harvesting

Email automation

Lead magnet