Slogans and Logos Theory

What is a slogan?

• A short, memorable phrases used by companies to advertise their product.

• A visual symbol or design that represents a company or brand.

• Word that companies use to fill up space

• A picture that the director of a company likes

What is a logo?

• A short, memorable phrases used by companies to advertise their product.

• A visual symbol or design that represents a company or brand.

• Words that companies use to fill up space

• A picture that the director of a company likes

A good slogan should be...

• Difficult to remember

• Long and boring

• Memorable for your customers

• Change every week

A good logo should be...

• Easily recognisable

• Difficult to draw

• Difficult to remember

• Change every week

Why do companies use slogans?

• To give a clear message about their business or product

• To confuse customers

• To tell customers how much your product costs

• To copy other businesses or product

Why do companies use logos?

• To make their products look nice

• To help customers recognise their brand

• No reason, just silly doodles

• No reason, just silly doodles

Which of these is an example of a short slogan?

• There Are Some Things Money Can't Buy. For Everything Else, There's...

• Good Things Come to Those Who Wait

• Eat Fresh

• Maybe She’s Born With It… Maybe It’s Maybelline

Which of these logos have a 'hidden' element?

• 
• 
• 
• 

What was hidden in the logo from the previous question?

• The companies' telephone number

• A white arrow

• The name of the company

• A ghost

Logos should be confusing and difficult to remember

• TRUE

• FALSE