IPROSPECT || MEDIA WORKSHOP
Authored by Anh Le
Used 7+ times
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11 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is media role in Analysis step of Marketing Process?
A. Convert Business Goal into Strategic Media Task
B. Leverage Media Data For Informed Decision Making
C. Provide Media Insight
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many minutes does a Southern person spend daily on OTT?
A. 79
B. 78
C. 85
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How many steps are there in Media Planning Process and what are they in order?
A. 4 steps including: Create - Define - Build - Learn
B. 3 steps including: Define - Build - Learn
C. 4 steps including: Define - Create - Build - Learn
D. 3 steps including: Create - Build - Learn
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which tools are used for Create step in Media Planning Process?
A. CCS Planner
B. CCS Panel
C. CCS Activation
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is MRC's standard for video viewability?
A. 50% on-screen for 1 continuous second
B. 50% on-screen for 2 continuous seconds
C. 50% on-screen for 3 continuous seconds
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What are main metrics the MOAT measurement?
A. Viewability
B. IVT
C. Brand safety
D. Attention
E. All above metrics
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the principle of Creative best practices?
A. Creative that fits for platforms
B. Consistency
C. Both A&B
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