IPROSPECT || MEDIA WORKSHOP

What is media role in Analysis step of Marketing Process?

• A. Convert Business Goal into Strategic Media Task

• B. Leverage Media Data For Informed Decision Making

• C. Provide Media Insight

How many minutes does a Southern person spend daily on OTT?

• A. 79

• B. 78

• C. 85

How many steps are there in Media Planning Process and what are they in order?

• A. 4 steps including: Create - Define - Build - Learn

• B. 3 steps including: Define - Build - Learn

• C. 4 steps including: Define - Create - Build - Learn

• D. 3 steps including: Create - Build - Learn

Which tools are used for Create step in Media Planning Process?

• A. CCS Planner

• B. CCS Panel

• C. CCS Activation

What is MRC's standard for video viewability?

• A. 50% on-screen for 1 continuous second

• B. 50% on-screen for 2 continuous seconds

• C. 50% on-screen for 3 continuous seconds

What are main metrics the MOAT measurement?

• A. Viewability

• B. IVT

• C. Brand safety

• D. Attention

• E. All above metrics

What is the principle of Creative best practices?

• A. Creative that fits for platforms

• B. Consistency

• C. Both A&B

What is the reccomended duration for a video on Facebook?

• A. 9 - 15s

• B. 15s

• C. 30s

How many characters are reccomended for a caption on Facebook?

• A. 70

• B. 75

• C. 80

• D. 100

How many characters are recomended for a caption on TikTok?

• A. 70

• B. 75

• C. 80

• D. 100