Digital Marketing

_________ is a form of Internet marketing utilizing social networking websites as marketing tool.

• Search Engine Optimization

• Search Engine Marketing

• Social Media Marketing

• Content Marketing

Answer explanation

Social Media Marketing is a form of Internet marketing that uses social networking websites as a marketing tool. It is the correct choice for this question.

What is the powerful web marketing technique that helps websites rank better than the others?

• Web Designing

• Digital Marketing

• Search Engine optimization

• all of these

Answer explanation

Search Engine optimization is the powerful web marketing technique that helps websites rank better than the others.

What are the primary channels used in digital marketing?You have to choose 2 answers

• Print ads

• Internet

• Social media

• Phone communication

Answer explanation

Digital marketing is the use of Internet and social media to promote products and services.

What is the term commonly used to describe marketing activities carried out on the internet?

• Email Marketing

• Offline Marketing

• Network Marketing

• Online Marketing

Answer explanation

Online marketing refers to marketing activities conducted on the internet. It is the correct choice as it specifically addresses marketing activities carried out online.

Which of the following is NOT a digital marketing advantage?

• Cost effectiveness

• Higher engagement compared to traditional marketing

• ROI is easily tracked

• All audience is suitable for digital marketing

Answer explanation

The correct answer is 'All audience is suitable for digital marketing'. This is not a digital marketing advantage because not all audiences are suitable for digital marketing.

SEO is the acronym for?

• Site Efficiency Optmisation

• Site Engine Optimisation

• Search Engine Optimisation

• Search Engine Original

Answer explanation

SEO stands for Search Engine Optimisation, which is the process of improving a website's visibility on search engine results pages. It helps increase organic traffic and improve website rankings.

__________is the process of boosting content and technical set up of the websites so that it appears at the top of search engine result for specific keywords.

• website Designing

• Google Analytics

• Optimization

• Search Engine Optimization

Answer explanation

Search Engine Optimization is the process of boosting website content and technical set up to appear at the top of search engine results for specific keywords.

Which programming language is primarily used in designing websites

• python

• HTML

• C language

• Java

WordPress is a ___

• programming language

• content Management system

• website designing tool

• all of these

HTML stands for

• Hypertext Mark up Language

• Hypertext Monitor Language

• Hypertext Make up Language

• None of these