Introduction to Marketing - T3

The study of consumer behaviour is mainly concerned with

• Knowing about the ways people spend their money.

• Predicting the choices people make in supermarkets.

• Undertsanding how individuals or groups acquire, use and dispose of products and services.

• Testing what people think of advertisments.

Which of the following is not a personal motive for shopping?

• Sensory stimulation.

• Self-gratification.

• Physical activity.

• Status and authority.

Which of the following is not a factor influencing consumer behaviour?

• Culture

• Social

• Psychological

• Personal

• Physiological

Maslows Hierachy of needs contains 5 stages.

• True

• False

Selective attention is the tendency to remember good points made about a brand they favor and forget good points made about competing brands.

• True

• False

Which of the following is not a type pf buyer decsion behaviour?

• Complex buying behaviour

• Dissonance reducing buying behaviour

• Reactive buying behaviour

• Variety seeking buying behaviour

Need recognition is the first stage of the buyer decision process, in which the consumer recognizes a problem or need triggered by:

•Internal stimuli

•External stimuli

• True

• False

Choose the stage that is not in the adoption process:

• Awareness

• Interest

• Evaluation

• Trial

• Postpurchase

•

Early adopters are guided by respect—they are opinion leaders in their communities and adopt new ideas early but carefully.

• True

• False

The early mainstream is skeptical—they adopt an innovation only after a majority of people have tried it.

• True

• False