PR Review

Public relations (PR) is widely defined as

• a strategic communication process

• a communication process

• a two-way process

• a dissemination process

Four steps in strategic PR process are …..

• Research, Planning, Implementing & Acting, Evaluating

• Research, Planning, Implementing & communicating, Pitching

• Research, Planning, Implementing & communicating, Evaluating

• Research, Planning, Communicating, Pitching

Marketing promotes a product or service whereas PR concentrates on ......

• the promotion of goodwill

• the promotion of corporate image

• Counteraction of negative publicity

• All of them

Advertising space is paid while PR results are earned through providing the media with information in the form of ……….. and pitches

• Sales of products

• press releases

• Service supply

• None of them

Defining a PR problem is conducted in which stage of PR management process?  

• Planning  

• Research

• Communicating

• Evaluating

SWOT analysis stands for   

• Situations, Weaknesses, Opinions, Threats

• Strengths, Weaknesses, Opportunities, Threats

• Strength, Weakness, Opportunity, Threat

• Similarities, Weaknesses, Opportunities, Threats

Communication is a reciprocal process to exchange information because …….

• The message sender can guess exactly what the recipient/ receiver thinks

• The recipient/ receiver will keep silent after receiving the information

• The recipient/ receiver will send the sender feedback after receiving the information

• None of them

Public opinion can be defined as …..Public opinion can be defined as …..

• opinions of an individual on controversial issues

• opinions of an individual only on a problem that has been solved

• intentional decisions   

• opinions of a group of individuals on controversial issues to avoid alienation/ isolation 

“To increase awareness of my laundry service from 20% to 50% among students of all universities in San Diego, within 7 weeks of campaign launch” is a statement of …….

• PR goal  

• PR objective

• PR strategy

• PR tactic

“Make Amity the preferred kids wear brand at specialty stores in Malaysia” is a …….

• PR goal

• PR strategy

• PR objective

• PR mission