Social Media Certification (Two)

Quality sound, great visuals, a message and theme, and a call to action (CTA) are elements to consider when creating an effective video as part of a business strategy.

• True

• False

Snapchat was originally launched as ______ in 2011.

• ISeeU

• SayCheese

• Picaboo

• Smilez

Baby Boomers make up a large portion of Snapchat's user base.

• True

• False

Which of the following is NOT an ad type available on Snapchat?

• Bitmoji

• SnapMap

• Stickers

• All of these

A business should switch up its Snapchat ads weekly for optimal performance.

• True

• False

A business that has Snapchat adds doesn't need to post a story.

• True

• False

Viewers love to see behind the scenes footage from their favorite brands.

• True

• False

The first step for a business marketing strategy is to define measurable objectives.

• True

• False

Content created for Snapchat should be ______, prepared, and presentable.

• Pretty

• Proper

• Planned

• Patronizing

Which of the following is NOT a Snapchat ad campaign objective?

• Grow awareness

• Drive video views

• Re-engage app viewers

• Connect with influencers