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It is the final concept of the idea by the sender. It may be encoded in various forms like spoken words, written words, non-verbals, pictures, films, advertisements, memes, visual and performing arts, etc.

It is the purpose of the message stating that it should be neutral and unbiased. At present, it is unfortunately very common that informative write-ups in social media, especially Facebook, are not neutral or unbiased.

• To inform or educate

• To entertain

• To persuade

It is the purpose of the message stating that it should give the audience an enjoyable and relaxing feeling. Whatever medium used always remember that the goal/aim is to please the audience and holding the attention while making a point.

• To inform or educate

• To entertain

• To persuade

It is the purpose of the message stating that it should be able to influence the audience towards a point. This maybe the most challenging purpose of a message because one has to change the mindset of the audience and let them believe the idea being offered.

• To inform or educate

• To entertain

• To persuade

It is used for you to learn how to be vigilant in identifying or filtering fake news on social media. It is needed to find out the underlying messages that are communicated that shape ones attitude and behavior.

Who controls the transmission of messages? Give three.

Corporations controlling the transmission of messages are also called as?

• Independent media

• Stated owned media

• Conglomerates

Government controlling the transmission of messages is also called as?

• Independent media

• Stated owned media

• Conglomerates

Individuals controlling the transmission of messages are also called as?

• Independent media

• Stated owned media

• Conglomerates

The following are the basic concepts to consider in order to communicate with purpose. EXCEPT

• Be clear

• Check for understanding

• Consider the audience

• Have an objective

• Establish your baseline