Typo 2 & Material

In typography, to adjust the alphabet accordingly
to match others spacing is call ................

• Spacing

• Leading

• Kerning

• Adjusting

Discuss the use of typography hierarchy in advertising and
its impact on viewer engagement.

• Typography hierarchy in advertising is only important for print media, not digital advertising

• 
  Typography hierarchy in advertising has no impact on viewer engagemen

• Typography hierarchy in advertising makes the message confusing for the viewer

• Typography hierarchy in advertising helps to guide the viewer's attention and convey the message effectively, thus impacting viewer engagement.

What are some typography techniques that necessary
used in advertising?

• Bold

• Eye-catching Fonts

• Readability

• Big

Which material suitable for Ambient Typography at the
park outside a residential area?

• Acrylics

• EG Steel

• ACP Board

• Plywood

This is .................. Box-Up Lettering?

• Frontlit

• Polycarbonate

• Bottomlite

• Backlite

This is ..................?

• L.E.D Lights

• Neon Lights

• Glow Stripes

• Glow Stick

This is .................. Box-Up Lettering?

• Stencil

• Backlit

• Frontlit

• L.E.D

tick the FALSE about this material.

• long lasting material

• turn yellow when displayed outdoor

• can use for roofing

• heavy weight

Client want to print a banner to hang at outside of his front shop,

you will propose what material for the banner

• EPSON

  Photo paper

• Tarpaulin

• Art card

• Synthetic

  Corrugated

This is ...........?

• Brass

  Etching

• Plate

  Etching

• Spandex

  Etching

• Stainless

  Plate Etching