Guerrilla Marketing Quiz

Which of the following best describes guerrilla marketing?

• A traditional form of advertising that relies on television and radio commercials.

• A low-cost, creative marketing strategy designed to generate high impact and engagement.

• A method of selling products door-to-door in local neighborhoods.

• A strategy that exclusively uses online platforms for promotion.

What is the primary function of guerrilla marketing?

• To increase brand awareness by using unconventional and memorable tactics.

• To conduct extensive market research through focus groups.

• To focus on long-term advertising campaigns with high budgets.

• To reduce the need for direct customer engagement.

Which of the following is a key characteristic of this marketing form?

• It relies heavily on online advertisements and social media platforms.

• It uses unexpected, creative placements of messages in everyday environments.

• It focuses exclusively on targeting rural and remote areas.

• It requires a large budget to execute impactful campaigns.

The primary function of ambush marketing is to:

• Increase brand awareness by sponsoring major events.

• Leverage the popularity of an event without officially sponsoring it.

• Build long-term partnerships with event organizers.

• Exclusively focus on advertising through digital media.

"The tactic is so subtle that the viewer doesn't notice that it's a marketing tactic." This refers to the advertising form in the picture.

• Product placement

• Ambush marketing

• Ambient marketing

• Viral marketing

Which of the following is NOT true about guerrilla projection?

• It involves projecting advertisements onto large public surfaces like buildings.

• It is a cost-effective method to create high visibility in crowded areas.

• It guarantees long-term exposure for the advertised message.

• It often relies on creativity and surprise to engage the audience.

Which of the following is NOT the key characteristics of grassroots marketing?

• Personalized engagement and word-of-mouth promotion

• Reliance on expensive advertisements and celebrity endorsements

• Focus on building trust and connecting with local communities

• Social media and on-ground activities could be employed

What is this format of advertising strategy?

• Wild graffiti

• Wild advertising

• Wild turkey

• Wild posting

Which of the following is a potential danger of astroturfing?

• It can damage brand credibility if exposed as fake.

• It fosters genuine customer trust and loyalty.

• It is a guerilla marketing techniques that is less risker than ambush marketing.

• It creates sustainable, long-term relationships with consumers.

Memes in an ad campaign are a form of:

• Viral marketing

• Ambient marketing

• Astroturfing

• Ambush marketing