INVESTIGACIÓN DE MERCADO 3

Quiz
•
Life Skills
•
Professional Development
•
Hard
MARIA ARROYO
Used 5+ times
FREE Resource
30 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Empresa que opera en un mercado y desde allí abastece a distintos mercados externos, si bien tiene presencia internacional toda su actividad principal se desarrolla en un mercado.
nacional
internacional
multinacional
global
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Empresa con subsidiarias en varios países, cada cual formula su propia estrategia de negocios, sobre la base de diferencias que se perciben en el mercado.
nacional
internacional
multinacional
global
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Empresa que intenta operar del mismo modo en todo el mundo y en todas las áreas funcionales.
nacional
internacional
multinacional
global
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Es la técnica de gestión empresarial que pretende obtener un beneficio aprovechando las oportunidades que le ofrecen los mercados externos haciendo frente a la competencia internacional.
marketing global
marketing multinacional
marketing internacional
marketing nacional
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Promueve el envío de productos al exterior, es etnocéntrica y da prioridad local.
marketing global
marketing multinacional
marketing internacional
marketing nacional
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Es una mercadotecnia policéntrica. Diferentes productos según el mercado.
marketing global
marketing multinacional
marketing internacional
marketing nacional
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Considera el mundo como un solo mercado.
marketing global
marketing multinacional
marketing internacional
marketing nacional
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