MA-2

Market Basket Analysis is based on

• Lift

• Water

• Basket Siz

• Quantity of Purchase

Market Basket Analysis is used for

• Design the Retail Outlet

• Dsign Recommendation System

• Both

• None of the above

Lift of A & B=

• (Actual number of transactions where A & B were purchased)/

  (Total number of transactions) (Fraction of times A was purchased)

  (Fraction of time B were purchased)

• (Actual number of transactions where A & B were purchased)/

  (Fraction of times A was purchased)

  (Fraction of time B were purchased)

• (Actual number of transactions where A & B were purchased)/

  (Total number of transactions)

• None of the above

What is/are the Criteria to select the media

• Exposure

• Cost

• Both

• None of the above

Media planning is the part of

• Promotion Mix

• Place Mix

• Price Mix

• Product Mix