Quiz Review

How did having a descriptive logo impact familiar brands, according to the researchers?

• No Impact

• Negative Effects

• Positive Effects

• Varied Effects

Your business brand should have a colorful logo that triggers

• Emotions

• Customers

Descriptive logos are more likely to have a positive impact on consumers' brand perceptions.

• True

• False

What color do most fast food companies include in their logo?

• Yellow

• Red

What company has a logo that tries to convey the message, "we have everything from a to z?

• UPS

• Fed Ex

• Amazon

Descriptive logos had a positive effect on brands associated with sad or unpleasant products or services.

• True

• False

What types of products or services might be better suited for nondescriptive logos?

• Coffee and Books

• Funeral services and Bug Repellents

• Fast Food and Sports

• Electronics and Clothing

What is a descriptive logo?

• A logo that clearly communicates the type of product a brand is marketing.

• A logo with limited recognition.

• A logo with complex design elements.

• A logo with no textual design elements.

Descriptive logos strongly increase consumers' willingness to buy from brands

• True

• False

Why are logo design choices important for brand?

• To differentiate from competitors.

• To create confusion

• To limit brand recognition

• To decrease investor interest