ESB Domain 2 Prep

What is a Target Market?

• Advertising based on bullet points

• Sales to customers who use archery products

• Marketing with a bullseye goal

• Customers to whom a company wants to sell its products and services.

What are SWOT analysis threats?

• a.          Anything that poses a risk to a company’s success and growth

• Anything that could increase sales and grow a company

• Things a company does well

• Areas in which a company is lacking

What are indirect competitors?

• Other businesses that sell the same or similar products or services that a company sells.

• Businesses that have the same or similar revenue

• Other businesses that sell products that are different from a business but are similar enough that their products could satisfy the same need.

• Businesses that have the same or similar investors.

What formula is used to determine a company's customer acquisition cost (CAC)?

• Marketing expenses - sales experience x the number of new customers for the period

• Marketing expenses + sales expenses + the number of new customers for the period

• Marketing expenses + sales expenses / the number of new customers for the period

• Marketing expenses - sales expenses / the number of new customers for the period

What is a Value Proposition?

• a statement that explains the estimated value of a product or service

• a statement that explains to customers why they should do business with a company

• a statement that explains the estimated value of a company

• a statement that explains to investors why they should do business with a company

A target market is the ______ to which a company markets its products and/or services.

• financial group

• business group

• customer group

• location

Investors use customer acquisition costs (CAC) to determine if a company is ________.

• profitable

• growing

• costly

• declining

Which THREE are segments in a Marketing Plan?

• Loyalty

• Behavioral

• Demographic

• Income

• Geographic

Which THREE are online marketing platforms?

• TV ads

• Email

• Google ads

• Social Media

• Flyers

__________ marketing lets marketers place ads on websites within search engines.

• Social media

• Search engine optimization (SEO)

• Pay-per-click (PPC)

• Email