MARKETING

What is the process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for their satisfaction and retention?

• Advertising

• Selling

• Promoting

• Marketing

Which of the 4Ps focuses on making the product available to customers?

• Place
• Product
• Promotion
• Price

What is the term for dividing a market into groups of customers who share similar characteristics?

• Market aggregation
• Market segment

• Market segmentation
• Customer segmentation

Which type of marketing focuses on reaching individual consumers?

• B2C

• B2B

• B2D

• C2B

Which of the following is NOT mentioned as a "weakness" of the 4Ps

• Limited focus on customers

• Digital transformation

• Globalizational challenges

• Advertising

During which stage of the product life cycle does a product experience slow sales growth and high marketing expenses?

• Maturity

• Growth stage
• Decline stage
• Introduction stage

. What marketing strategy involves setting a high initial price to "skim" the maximum revenue before lowering prices?

• Price flooding
• Cost skimming
• Revenue dipping
• Price skimming

Which of the 4Cs emphasizes meeting customer needs and wants?

• Cost
• Convenience

• Customer Needs and Wants
• Communication

True or False: The "SEO" strategy is a part of the B2B Marketing Strategy which involves the act of optimizing websites so that it ranks higher in search engine results pages

• True

• False

What social media platform is known for its visual content, making it ideal for promoting products like clothing and accessories?

• Youtube

• LinkedIn
• Twitter
• Instagram