MARKETING

MARKETING

University

10 Qs

quiz-placeholder

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MARKETING

MARKETING

Assessment

Quiz

English

University

Practice Problem

Medium

Created by

Minh Nguyen

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the process of identifying customers and "creating, communicating, delivering, and exchanging" goods and services for their satisfaction and retention?

Advertising

Selling

Promoting

Marketing

2.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the 4Ps focuses on making the product available to customers?

Place
Product
Promotion
Price

3.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

What is the term for dividing a market into groups of customers who share similar characteristics?

Market aggregation

Market segment

Market segmentation

Customer segmentation

4.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which type of marketing focuses on reaching individual consumers?

B2C

B2B

B2D

C2B

5.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

Which of the following is NOT mentioned as a "weakness" of the 4Ps

Limited focus on customers

Digital transformation

Globalizational challenges

Advertising

6.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

During which stage of the product life cycle does a product experience slow sales growth and high marketing expenses?

Maturity

Growth stage
Decline stage
Introduction stage

7.

MULTIPLE CHOICE QUESTION

20 sec • 1 pt

. What marketing strategy involves setting a high initial price to "skim" the maximum revenue before lowering prices?

Price flooding
Cost skimming
Revenue dipping
Price skimming

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