Business Law Quiz

What does FTC stand for

• Federal Trade Commission

• Federal Transparency Commission

• Federal Trade Community

_________ is the leading social media platform for influencer marketing.

What is the goal of the FTC

• give advantages to influencers

• holds influencers liable

• to provide truth in advertising

What is the Influencer marketing worth?

• $21.2 million

• $21.2 billion

• $12.1 million

• $12.1 billion

Influencers who fail to make proper disclosures may be personally liable to consumers who are misled by their endorsements.

• True

• False

Disclosures are to be made known in every video or ad an influencer post, even if they are reusing a brand.

• True

• False

Hashtags are not an acceptable example of disclosure.

• True

• False

information that a company has gathered and keeps under its own control.

• safe data

• company data

• first person data

• gatekeeping data

What can first party data not help you find?

• measure performances

• identify trends

• discover influencers

• personalize communications

What is third party data?

• Data collected by the platformed used by influencers

• Data collected by the influencer

• Data collected by fans of influencers

• Data collected by another company