FPBA1014 Chapter 6 Quiz

What is web analytics?

• Finding patterns and gaining insight from data using various tools

• Visualising techniques used to make complex data easier to understand

• Data collected must be analysed fast in a timely manner

• Collecting data from a website and analysing the data

Which of the following is NOT an importance of web analytics?

• Helps company improve their website strategy

• We will know where users of our website are coming from

• Helps us to visualise complex website data into something simpler

• Tells us how to make user experience on the website better

Which source of traffic below shows social traffic?

• Google

• Hadoop

• Facebook

• Microsoft Excel

Which source of traffic is related to when users visit because you have paid Instagram to show your website?

• Advertisement

• Social

• Direct

• Search

Which source of traffic relates to when users visit our website from another recommended website?

• Search

• Social

• Direct

• Referral

Which source of traffic relates to when the user directly types or copies and pastes your website URL into the search bar.

• Direct

• Search

• Paid

• Social

Which source of traffic comes from users using search engines like Google and Bing to look for your website?

• Direct

• Social

• Search

• Advertisements

Which of the following is a suitable engagement metric?

• Number of comments

• Bounce rate

• Exit rate

• Abandonment rate

What do Conversion Metrics measure?

• Whether the users are interacting with the website or the brand

• The behaviour of the user while in the website

• Whether a user has entered and left the website without doing anything

• Whether a user has taken a desired action in the website

What are User Behaviour Metrics?

• Set of data that tells us whether users are taking desired actions in the website

• Sets of data that give insight into how users act when interacting with a website

• Data that gives insight into whether users are being engaged while in the website

• Data that can tell us why something has happened in the past