Consumer Behaviour Quiz

Which of the following statements is true about consumer behaviour?

• 1. Consumer behaviour is the study of microeconomics

• Consumer behaviour is the study of macroeconomic

• 1. Consumer behaviour is the study of income analysis

• 1. None of the above

What is the primary focus of consumer behaviour?

• Consumer behaviour is the study of market demand

• Consumer behaviour is the study of consumer psychology

• Consumer behaviour is the study of production costs

• None of the above

What does consumer behaviour study in relation to purchasing decisions?

• Consumer behaviour studies the impact of social media on purchasing decisions

• Consumer behaviour studies the impact of family traditions on purchasing decisions

• Consumer behaviour studies the impact of global politics on purchasing decisions

• None of the above

What is the significance of studying consumer behavior?

• It helps in understanding market demand

• It helps in analyzing production costs

• It helps in studying consumer psychology

• None of the above

Which factor does consumer behavior primarily focus on?

• Income analysis

• Market supply

• Market demand

• None of the above

What is the main objective of understanding consumer behavior?

• To increase production costs

• To analyze macroeconomics

• To predict market demand

• None of the above

Which of the following concepts is true?

• 1. The ability to satisfy the human wants in a good or service is called its satisfaction

• 1. The ability to satisfy the human wants in a good or service is called its productivity

• 1. The ability to satisfy the human wants in a good or service is called its profitability

• 1. The ability to satisfy the human wants in a good or service is called its utility

The customer or consumer is __________when actual performance exceeds the expected performance of the product.

• Happy

• Satisfied

• Dissatisfied

• Delighted

------------- is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.

• Consumer interest

• Consumer attitude

• Consumer behavior

• Consumer perception

ACCORDING TO McKINSEY,AMID THIS COVID-19 CRISIS,CONSUMERS TEND TO FOCUS MORE ON:

• LUXARY ITEMS

• BASIC NEEDS

• REAL ESTATE

• PHYSICAL SHOPPING