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Sport & Entertainment Mkt - Fall Exam

Authored by Elizabeth Coughlin

Business

9th - 12th Grade

Used 2+ times

Sport & Entertainment Mkt - Fall Exam
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60 questions

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1.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

What is the definition of Marketing?

Advertising a product through a commercials

Friendly customer service endeavors

All the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to buy them.

Sales and promotions designed to catch a customer's eye.

2.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Media Image

What are the 4 P's of Marketing?

Promotion, planning, puzzles, prizes.

Product, price, promotion, place.

Product, planning, promotion, people.

Product, place, promotion, people.

3.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

The amount customers are charged to use/buy the good or service;

Product

Place

Price

People

4.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Involves determining where the product will be available for consumers to purchase.

Product

Place

Price

People

5.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Also known as the distribution channels

Promotion

Place

Process

People

6.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Which of the "4 P's" represents how you reach the audience by advertising online or on billboards?

Product
Place
Price
Promotion

7.

MULTIPLE CHOICE QUESTION

45 sec • 5 pts

Which of the following is NOT one of the 4 P's or marketing

Product
Price
Place
Publish

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