Sport & Entertainment Mkt - Fall Exam

What is the definition of Marketing?

• Advertising a product through a commercials

• Friendly customer service endeavors

• All the activities involved in getting goods and services from the businesses that produce them to the consumers who wish to buy them.

• Sales and promotions designed to catch a customer's eye.

What are the 4 P's of Marketing?

• Promotion, planning, puzzles, prizes.

• Product, price, promotion, place.

• Product, planning, promotion, people.

• Product, place, promotion, people.

The amount customers are charged to use/buy the good or service;

• Product

• Place

• Price

• People

Involves determining where the product will be available for consumers to purchase.

• Product

• Place

• Price

• People

Also known as the distribution channels

• Promotion

• Place

• Process

• People

Which of the "4 P's" represents how you reach the audience by advertising online or on billboards?

• Product
• Place
• Price
• Promotion

Which of the following is NOT one of the 4 P's or marketing

• Product
• Price
• Place
• Publish

A ________ ________ is: "an identified group of consumers most likely to purchase your product or service"

• Customer Group

• Target Market

• Targeted community

• Promotional Group

A _____ is a particular group of consumers at which a product or service is aimed.

• target market

• differentiated offering

• pro forma

• patent

Identifying your target market makes it easier and more cost effective to ______.

• appeal to everyone

• sell your products to the masses

• reach your potential customers

• push away unnecessary customers