Search Header Logo

Segmentation

Authored by Zandrew 10

Other

Used 5+ times

Segmentation
AI

AI Actions

Add similar questions

Adjust reading levels

Convert to real-world scenario

Translate activity

More...

    Content View

    Student View

16 questions

Show all answers

1.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

it is the process of dividing the total market into homogeneous groups or market segments which consist of people, groups, or organization that have similar needs or wants

2.

FILL IN THE BLANK QUESTION

1 min • 1 pt

Enumerate the 7 steps in market segmentation.

(answer format)

step 1 - word , step 2 - word, step 3 - word, step 4 - word, step 5 - word, step 6 - word. step 7 - word

3.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Start by defining your market and collect information about your customer base through market research.

4.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Identify and select segmentation variables or criteria that will be used to divide the market.

These variables can include demographics (age, gender, income), psychographics (lifestyle, values), behavior (usage patterns, brand loyalty), and geographic location.

5.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Conduct market research to gather data on the chosen segmentation variables.

Use surveys, interviews, focus groups, and other research methods to collect relevant information about your target audience.

6.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Analyze the collected data to identify patterns and trends.

Group customers with similar characteristics into distinct segments.

Consider the size, profitability, and potential for growth within each segment.

7.

FILL IN THE BLANK QUESTION

20 sec • 1 pt

Develop detailed profiles or personas for each identified segment.

Understand the unique needs, preferences, and behaviors of customers within each segment.

Access all questions and much more by creating a free account

Create resources

Host any resource

Get auto-graded reports

Google

Continue with Google

Email

Continue with Email

Classlink

Continue with Classlink

Clever

Continue with Clever

or continue with

Microsoft

Microsoft

Apple

Apple

Others

Others

Already have an account?