Segmentation
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Zandrew 10
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16 questions
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1.
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20 sec • 1 pt
it is the process of dividing the total market into homogeneous groups or market segments which consist of people, groups, or organization that have similar needs or wants
2.
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1 min • 1 pt
Enumerate the 7 steps in market segmentation.
(answer format)
step 1 - word , step 2 - word, step 3 - word, step 4 - word, step 5 - word, step 6 - word. step 7 - word
3.
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20 sec • 1 pt
Start by defining your market and collect information about your customer base through market research.
4.
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20 sec • 1 pt
Identify and select segmentation variables or criteria that will be used to divide the market.
These variables can include demographics (age, gender, income), psychographics (lifestyle, values), behavior (usage patterns, brand loyalty), and geographic location.
5.
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20 sec • 1 pt
Conduct market research to gather data on the chosen segmentation variables.
Use surveys, interviews, focus groups, and other research methods to collect relevant information about your target audience.
6.
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20 sec • 1 pt
Analyze the collected data to identify patterns and trends.
Group customers with similar characteristics into distinct segments.
Consider the size, profitability, and potential for growth within each segment.
7.
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20 sec • 1 pt
Develop detailed profiles or personas for each identified segment.
Understand the unique needs, preferences, and behaviors of customers within each segment.
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