
BM 1 Unit 3
Authored by Noah Shrock
Business
12th Grade
Used 8+ times

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42 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which would most likely be the cause of customer complaints?
product quality
extended hours
price reductions
institutional ads
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
If an irate customer yells because of a billing error, what should one do to demonstrate a customer-service mindset?
ensure the error is corrected
blame the billing department
become as upset as the customer
complain about the customer’s attitude.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Kemper Corporation continually updates the firewalls on its website to protect its customers’ personal information from theft. Kemper’s actions help build trust with its customers in relation to:
online security
physical safety
calculation errors
product tampering
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One action that an ethical business can take to help build the long-term trust and loyalty of its customers is to:
send daily opt-in e-mail messages to customers
implement a comprehensive customer privacy policy
sell its customer list to third parties without permission
maintain detailed information about customers’ transactions
5.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
In the modern business world, a growing number of interactions between businesses and customers are taking place:
in stores
on the phone
through the mail
over the Internet
6.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
What staff are responsible for displaying a customer-service mindset?
those with unintentional customer contact
those with direct customer contact
staff management
all staff
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Employees can usually provide good customer service by considering the customers’:
appearance
habits
needs
wages
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