Branding, Packaging, and Pricing Quiz

What is a brand?

• A combination of name and symbol

• A symbol

• All of the above

• A name

What is the brand equity?

• The value of a brand's product line

• The value of a brand's logo

• The value of a brand's packaging

• The value of a brand's strength in a market

Which of the following is not a type of brand?

• Generic brand

• Store brand

• Manufacturer brand

• Product brand

What is the benefit of brand loyalty?

• Increased product variety

• Increased customer retention

• Increased competition

• Increased customer satisfaction

Which of the following is not a top ten most valuable brand in the world?

• Samsung

• Sony

• Microsoft

• Amazon

What is the purpose of packaging?

• To protect the product

• To maintain the product's functional form

• To offer consumer convenience

• All of the above

What is the function of labeling?

• To promote the product

• To communicate product information

• To protect the product

• To offer consumer convenience

What is price competition?

• An emphasis on setting a price higher than competitors' prices

• An emphasis on setting a price equal to competitors' prices

• An emphasis on setting a price lower than competitors' prices

• An emphasis on setting a fixed price

What is non-price competition?

• Competition based on factors other than price

• Competition based solely on price

• Competition based on product quality

• Competition based on product quantity

What should companies consider regarding buyers' perceptions of price?

• Buyers' perception of price is irrelevant

• Buyers' perception of price relative to competing products

• Buyers' perception of price is not important

• Buyers' perception of price is always accurate