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How will you be branded if you do not brand yourself?

• By your work
• By the market
• By the law
• You will not be branded

What is necessary to manage a public reputation?

• Monitoring
• Market
• Mantra
• Personal branding

How many words make up a mantra?

• 3 to 5
• 1 to 3
• 5 to 7
• It does not matter

What do you Not need to consider in a brand mantra?

• Simple
• Communicate
• Strength
• Inspire

What has become easier?

• Strength
• Fact-checking
• Opportunity
• Threat

What is a positive internal influence?

• Strength
• Weakness
• Opportunity
• Threat

What is a negative external influence?

• Strength
• Weakness
• Opportunity
• Threat

When establishing your brand, you must define _____.

• The market
• Your customers
• Yourself
• Your projected sales

Never underestimate the power of ________.

• Love
• Money
• Branding
• All of the above

What do pillars reflect?

• Core values
• Consistency
• Interest
• Brand