PR Chapter 3 Self Study

1. Which of the following is considered a hallmark of the press agentry/publicity model?

• accuracy

• feedback

• propaganda

• transparency

2. Which two people are often regarded as the founders of public relations?

• Barnum & Lee

• Lee & Bernays

• Bernays and Hill

• Grunig & Hunt

3. Annual reports and quarterly profit/loss statements are examples of which of the following?

• Material information

• key documents

• investor Memorandums

• Critical records

Edward Bernays' bacon-and-eggs "study" is an example of which model of public relations?

• Press agentry/publicity

• public information

• two-way asymmetrical

• one-way assemetrical

5. In the public information model, communication tends to be:

• one way

• two way

• integrated

• symmetric

6. The press agentry/publicity model is most closely associated with which public figure?

• george washington

• P T barnum

• Edward Bernays

• Ivy Ledbetter Lee

7. Public relations practitioners who represent a religion or faith may consider joining which professional organization?

• Communicators of Faith Association

• Religion Communicators Council
  

• Religious Public Relations Association

• Institute for Religion Communicators

The main purpose of a pseudo-event is to:

• Fundraise for a cause

• Show opposition on an issue

• Gather a local audience

• Generate media coverage
  

9. Which of the following is NOT one of the major motivations for public relations?

• recruitment

• legitimacy

• affinity

• agitation

10. In search engines, ________________ show the URLs that are most relevant based on search terms, rather than advertisements.