PR ch 11 Self study

10. Which of the following core principles of the PRSA Code of Ethics states that client trust requires the protection of private information?

• Safeguarding confidences
  

• conflict of interest

• dsiclosure of information

• free flow of information

9. The key difference between defamation and ______ is that plaintiffs claiming the latter can seek damages for emotional harm caused.

• false light

• intrusin

• libel

• actual malice

8. An organization that publishes information about its employees' financial situations can find itself in legal trouble for which of the following?

• Intrusion into seclusion

• Public disclosure of private facts
  

• Appropriation of likeness or identity

• Portrayal in a false light

7. Let's say you've been asked to draft a pitch for an upcoming company acquisition-and you know your company's stock prices are expected to skyrocket. You decide to purchase shares, and then after the announcement goes public, you resell them at a higher stock price. In this example, you may be charged with:

• actual malice

• libel

• negilgence

• insider trading

6. Which of the following federal agencies regulates how products and services are marketed to children?

• FDA

• SEC

• FTC

• DOA

5. Fair use allows for the use of otherwise ______ for purposes such as educational use, criticism, or commentary.

• Trademarked material

• Patented inventions

• Private information

• Copyrighted material
  

4. Word, names, phrases, symbols or designs used to distinguish a product or service from others in the marketplace are:

• TRADEMARKS

• PATENTS

• COPYRIGHTS

• PUBLIC RECORD

3. Unlike private citizens, if a public figure is the plaintiff in a defamation case, he or she must prove which of the following?

• The defendant knowingly made a false statement
  

• The defendant was careless or negligent in making the statement
  

• The defendant made a statement that was factual
  

• The defendant intended to be hurtful when making the statement

2. Which of the following are the two forms of defamation?

• slander and smear

• smear and libel

• slander and libel

• slur and smear

1. An example of ______ speech is when public relations practitioners maintain relationships and communicate with current stockholders and potential investors.

• political

• commercial

• public

• fiscal