PR ch12 Self study

1. Which of the following describes crisis response strategies as ranging from pure advocacy to pure accommodation?

• Social media crisis communication model

• Organizational crisis theory

• Contingency theory
  

• Crisis response model

2. Which stage of the issue life cycle occurs when the negative impact on an organization becomes public and pressure on the organization builds?

• early/potential

• emerging

• current/crisis

• dormant

4. In which step of proactive issues management should you determine if an issue is significant or just a random occurrence?

• monitoring

• identification

• analysis

• prioritization

5. In the implementation phase of proactive issues management, public relations practitioners do which of the following?

• Determine how many resources to allocate to an issue

• Analyze how an issue will affect key publics

• Develop the communications strategy to address an issue

• Put policies and programs into action to address an issue
  

6. Which of the following is NOT one of the main groups of crisis types, according to researchers?

• victim crises

• natural crises

• accident crises

• preventable crises

7. In which type of crises do publics assign minimal responsibility for the crisis to the organization?

• victim crises

• natural crises

• preventable crises

• accident crises

8. Organizations that apply ________ strategies seek to absolve themselves of responsibility, while those that acknowledge the existence of a crisis but want to minimize responsibility apply __________ strategies.

• Diminish; rebuild

• Reinforce; diminish

• Deny; diminish
  

• Diminish; reinforce

3. Public relations crises like those Nike and Gap faced, when news broke that they used child labor and sweatshops, could be prevented with:

• Responsible supply chain management
  

• Pure advocacy for the organization

• Social media monitoring

• Conceding to public demand for transparency

9. Bolstering and ingratiation are two classic forms of what response strategy?

• deny strategy

• diminish strategy

• rebuild strategy

• reinforce strategy

10. The SMCC suggests public relations practitioners should pay attention to all of the following social media users EXCEPT:

• Social media creators

• Social media followers

• Social media detractors
  

• Social media inactives