Unit 4a: Distribution Channel Quiz

What is the path a product takes from its producer to the final user called?

• Supply chain

• Logistics route

• Distribution channel

• Market pathway

Which type of intermediary takes ownership of goods and services?

• Merchant intermediaries

• Agent intermediaries

• Distributor intermediaries

• Retail intermediaries

What type of business buys large quantities of goods from manufacturers and resells them to other businesses?

• Wholesalers

• Retailers

• Drop shippers

• Rack jobbers

What do drop shippers do in the distribution process?

• Collect orders and ship products to consumers

• Buy large quantities of goods from manufacturers

• Sell goods to the final consumer

• Manage inventory and merchandising for retailers

Which type of retailer sells goods to the customer from their own physical stores?

• TV home shopping retailers

• Brick-and-mortar retailers

• E-tailers

• Online retailers

What is the most common channel in the consumer market?

• Manufacturer to Consumer

• Manufacturer to Retailer to Consumer

• Manufacturer to Agent to Consumer

• Manufacturer to Wholesaler to Consumer

What does direct distribution involve?

• Using all suitable outlets to sell a product

• Selling goods directly to the customer without intermediaries

• Limited number of outlets used to sell a product

• Protected territories for distribution of a product

What is the objective of intensive distribution?

• Complete market coverage and selling to as many customers as possible

• Limited number of outlets used to sell a product

• Protected territories for distribution of a product

• Selling goods directly to the customer without intermediaries

What is the main deciding factor for a manufacturer in choosing distribution channels?

• Color

• Neatness

• Control

• Creativity

What is the role of a retailer in the distribution channel?

• Buy goods from manufacturers and sell to consumers

• Transport goods from manufacturers to wholesalers

• Manufacture goods and sell to wholesalers

• Store goods for manufacturers