Effective Business Communication Quiz 3 Practice

Persuasion techniques are most effective when trying to sway a person's opinion only a little bit.

• True

• False

What persuasive technique is characterized by asking a series of clarifying questions about someone's stance?

• Socratic Method

• Hypotheticals

• Yes, and...

• Overask-and-Retract

What aspect of persuasion pertains to credibility both in terms of expertise and reputation?

• Ethos

• Pathos

• Logos

What aspect of persuasion involves appealing to emotion?

• Pathos

• Logos

• Ethos

What aspect of persuasion involves presenting good reasoning and facts to back up your claims?

• Logos

• Pathos

• Ethos

What type of call-to-action involves getting your audience to think about something?

• Passive

• In-Between

• Active

What is a scapegoat?

• Something to blame in place of the real issue

• An animal indigenous to the Himalayas

• A way to sneak into a secure place

• Presenting a false representation of an argument that is easy to refute

Social media strategies should be applied across all platforms in the same way.

• False

• True

The specific demographic you want to reach in a social media campaign is called:

• Target Audience

• Sample

• Population

• The Public

What does a content calendar help accomplish?

• Optimal times to post

• An outline of what types of posts to put up

• Clear scheduling of posts

• All of these